I've worn Gold Toe socks for the last several years. But it's gotten harder and harder to find the short crews, which I prefer over the regular ones because they come up WAY too high on my calves for me. I was also hoping to find something with a bit of a retro look if possible. I tried another brand from here on Amazon, but they were way too thin. I did a little more searching, came across these, so thought I would give them a try. And boy am I glad I did! They are every bit as comfortable as the Gold Toes, maybe even more so. They sit on the lower part of my calf, which is exactly what I was looking for. Add the fact that they look great and are far less expensive - yeah, I will be wearing these from here out. I can't speak to the durability yet, but they feel like they will hold up well.